Sip Energy is the world's first cannabis infused energy drink and I had the pleasure of getting to design it!
For this project the team wanted a vintage comic look with high energy and attitude!
First I researched popular energy drink designs to see what made them work, then did lots of design iterations. Here are some of the more developed designs.
**Nutrition Facts are from a different product and not accurate to Sip Energy
The Sip logo started as a comic book thought bubble before it eventually became a cloud.
A comic book shout bubble was the natural successor!
My favorite part of the design is how in the positive space it looks like an exclamation bubble, but in the negative space it looks like the edges of the clouds.