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Sip Energy is the world's first cannabis infused energy drink and I had the pleasure of getting to design it!
![](https://cdn.myportfolio.com/b04af6669c12ebb1830a572cef08bb53/edff753d-ac3a-4c29-80b6-a47bbd646a92_rw_3840.jpg?h=2c018d6c1f7366e65b7a3db2850015dd)
For this project the team wanted a vintage comic look with high energy and attitude!
![](https://cdn.myportfolio.com/b04af6669c12ebb1830a572cef08bb53/ca1e6c3b-f5d4-47fa-9990-0e05d3b4803a_rw_1920.png?h=42dfa3f14d358effc6896ff0aab354aa)
![](https://cdn.myportfolio.com/b04af6669c12ebb1830a572cef08bb53/da0c4ffa-57c9-4ffe-a1cb-3ff5c176c7c9_rw_1920.jpg?h=d4750034cc99c398028226cd777d7477)
First I researched popular energy drink designs to see what made them work, then did lots of design iterations. Here are some of the more developed designs.
![](https://cdn.myportfolio.com/b04af6669c12ebb1830a572cef08bb53/dce94c58-be79-4e7d-a8b7-5701204f66e9_rw_1920.jpg?h=2b2360372cc924fd20a523e4054d3d67)
![](https://cdn.myportfolio.com/b04af6669c12ebb1830a572cef08bb53/6306ce83-ea64-42a2-8e0a-f07f9784d7d1_rw_1920.jpg?h=aa7eecb6648f06e0d50568706d38595c)
![](https://cdn.myportfolio.com/b04af6669c12ebb1830a572cef08bb53/d104f646-0d39-4501-be81-dad6c35deca7_rw_1920.jpg?h=58e32c16c925289d0d8ac9a4081f4b68)
![](https://cdn.myportfolio.com/b04af6669c12ebb1830a572cef08bb53/e9556afa-7fba-448f-9ad4-e32b9eb286ef_rw_1920.jpg?h=1d601c294d54bb9ba3c49dffe04acdee)
**Nutrition Facts are from a different product and not accurate to Sip Energy
![](https://cdn.myportfolio.com/b04af6669c12ebb1830a572cef08bb53/bf7574ea-e7c9-419f-8abe-6af0c53f3783_rw_3840.png?h=f10fd979ff7830476b1dacb47de9c56a)
The Sip logo started as a comic book thought bubble before it eventually became a cloud.
A comic book shout bubble was the natural successor!
![](https://cdn.myportfolio.com/b04af6669c12ebb1830a572cef08bb53/2371c5d4-3332-41be-b840-6e1ac1fe184a_rw_3840.png?h=d920287a52bd46d0afe36dbbf6ef10df)
My favorite part of the design is how in the positive space it looks like an exclamation bubble, but in the negative space it looks like the edges of the clouds.